Define your Ideal Client before marketing.

“I don’t know what the key to success is, but the key to failure is trying to please everybody.” -Bill Cosby

It’s a fact that not everyone is an ideal client. Stop spending your time and energy on the individuals who won’t purchase your products or services! Whether you run a home-based business, you are a coach, consultant, designer, financial planner, health practitioner, insurance broker, speaker, realtor, professional organizer, virtual assistant or other professional service provider, you rely on clients to get paid.

In order to attract clients that will purchase your products or services, you need to find out who those clients are. The “Ideal Client Profile” is a certain set of criteria that will help you identify your perfect customer; an invaluable tool in assessing new prospects and cleaning up your pipeline. The more you know your clients the better you can serve them. The better you can serve them the more loyal they’ll become –causing you to be more successful.

Who is your ideal client?
Take a moment to consider some basic demographics such as: age, gender, level of education, industry, income level, geographic area, and answer the following questions:

• What problem do they have and how I can help them solve it? What goals/dreams I can help them achieve?


• How can I solve their problems?


• Why would they choose my help?


• Do they want what I offer?


• Are they willing to pay for what I do?


• What’s their income range that can easily afford me?


• Where do they congregate?


• What clubs they belong to?


• Who do they do business with on a regular basis?

Once you have the answers, write down an Ideal Client Profile Statement and read it every day. When you know what you are looking for, you will find it. Now, go out there and market your business.