tag:blogger.com,1999:blog-82792322245054403332008-05-12T17:23:27.919-04:00Mariela Romero Small Business Marketing Experthttp://www.blogger.com/profile/10930764784497567843noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8279232224505440333.post-41398972987344651062008-05-12T09:50:00.014-04:002008-05-12T16:11:30.242-04:00<span style="font-family:georgia;"><em>“I don’t know what the key to success is, but the key to failure is trying to please everybody.”</em> -Bill Cosby<br /><br />It’s a fact that not everyone is an ideal client. Stop spending your time and energy on the individuals who won’t purchase your products or services! Whether you run a home-based business, you are a coach, consultant, designer, financial planner, health practitioner, insurance broker, speaker, realtor, professional organizer, virtual assistant or other professional service provider, you rely on clients to get paid.<br /><br /></span><p><span style="font-family:georgia;">In order to attract clients that will purchase your products or services, you need to find out who those clients are. The “Ideal Client Profile” is a certain set of criteria that will help you identify your perfect customer; an invaluable tool in assessing new prospects and cleaning up your pipeline. The more you know your clients the better you can serve them. The better you can serve them the more loyal they’ll become –causing you to be more successful.<br /><br /></span><span style="font-family:georgia;"><span style="color:#000066;"><strong>Who is your ideal client?<br /></strong></span>Take a moment to consider some basic demographics such as: age, gender, level of education, industry, income level, geographic area, and answer the following questions: </span></p><ul><li><span style="font-family:georgia;">What problem do they have and how I can help them solve it? What goals/dreams I can help them achieve?</span></li><br /><li><span style="font-family:georgia;">How can I solve their problems? </span></li><br /><li><span style="font-family:georgia;">Why would they choose my help? </span></li><br /><li><span style="font-family:georgia;">Do they want what I offer? </span></li><br /><li><span style="font-family:georgia;">Are they willing to pay for what I do? </span></li><br /><li><span style="font-family:georgia;">What’s their income range that can easily afford me? </span></li><br /><li><span style="font-family:georgia;">Where do they congregate? </span></li><br /><li><span style="font-family:georgia;">What clubs they belong to? </span></li><br /><li><span style="font-family:georgia;">Who do they do business with on a regular basis?</span></li></ul><p><span style="font-family:georgia;">Once you have the answers, write down an Ideal Client Profile Statement and read it every day. When you know what you are looking for, you will find it. Now, go out there and market your business.</span></p>Mariela Romero Small Business Marketing Experthttp://www.blogger.com/profile/10930764784497567843noreply@blogger.com